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As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through Comscore's extensive resea...
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Today’s consumers are complex, and want the ability to search for and purchase products when, where and on whatever device they please. This demand for cross-channel convenience begs the question: How...
Comscore 2014 Latin America & U.S. Hispanic Digital Summit
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