- September 2, 2014

Comscore 2014 Latin America & U.S. Hispanic Digital Summit

Speaker: Alejandro Fosk, SVP Latin America; Alex Banks, VP Latin America; Leandro Papone, Regional Business Manager;Tania Yuki, Founder & CEO of Shareablee

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Do you want to learn about the latest digital trends affecting the Latin American and U.S. Hispanic segments? Review our 2014 LATAM Digital Future in Focus report with the latest digital highlights, explore prevailing trends and view exciting new tools in action.

During the presentation you will learn about:

  • Latin American and U.S. Hispanic online audience growth, behavior and trends.
  • Emerging trends in online advertising (Viewability, Digital GRPs, Programmatic etc.).
  • How content providers and agencies are measuring social media engagement and leveraging social media to further develop brand loyalty.
  • New custom capabilities, studies and tools including mobile and multi-platform.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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