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Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This pre...

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform...

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Lati...