More Insights

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

This presentation features an update from ESPN and Comscore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date f...

Transparency and Data Branding in the Age of Programmatic

At Programmatic Buying Chicago, Comscore chairman Gian Fulgoni presented on the latest implications of branded advertising in the face of an increasingly programmatic universe.