Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM...
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
In our Privacy Era: Why Chrome's Cookie Decision...
The State of the Global Summer Box Office
Paris 2024 Olympics: The Evolution of Viewing...
The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...
A Shifting Homeowners Insurance Market
Local Insights at Your Fingertips
Comscore is uniquely positioned to provide insights into media-audience viewership at the local level, and through our unique partnership with the American Communities Project (ACP) we can even offer...
Credit Card Prequalification Gives Control to the Consumers
A Business Finance Revolution
The Rise of Resale
It’s no secret that times are tough out there – it seems that everywhere we look (and go), all we hear (and see) is somehow related to the rising cost of living.
Consumer Demand for Rich Rewards Rises
Online Brokerage Shopper Trends in 2024
Demand for CDs Soars
Social Media Shines as Mobile Rises for Accommodation Content