Consumers set up a blockbuster holiday season at the Box Office
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When it comes to measuring viewability, two of the most frequent questions are:
At Comscore, we've gathered the data to help address some of the questions that advertisers, agencies and publishers want answered.
This presentation explores viewability, provides benchmarks for different product categories, and covers best practices to outline the objectives of a campaign, set expectations and eliminate the painful post-campaign re-negotiations.