- September 17, 2014

State of the U.S. Online Retail Economy in Q2 2014

Download now

Comscore Chairman Emeritus and Co-Founder, Gian Fulgoni, spoke at Channel IQ's Compass 2014 Conference, delivering an address on the State of the U.S. Online Retail Economy in Q2 2014.

Some highlights in the presentation include:

  • Total digital commerce continues to gain share from brick-and-mortar, as it grew 13 percent year-over-year.
  • Mobile commerce is driving 11 percent of total e-commerce dollars today, growing at an impressive 47 percent year-over-year in Q2.
  • Mobile devices are dominating in visitation to the retail category, with mobile-only visitors representing more than a third of monthly visitors to the top online retailers.
  • "Back to School" categories such as Apparel & Accessories and Consumer Packaged Goods showed very strong growth in July.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

Request a demo