Consumers set up a blockbuster holiday season at the Box Office
Comscore’s proprietary 2024 State of Gaming report offers a thorough analysis of the US gaming audience, landscape, and emerging trends. This report provides key insights and actionable data to help marketers, content owners,... Read more
Basketball Audience Playbook
Football Audience Playbook
Optus Sport social media impact during UEFA EURO 2024
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Engagement
Fast Facts: UEFA Euro 2024 final on social media
Is your brand ready for a Paralympic summer? Channel 4 and YouTube are
Fast Facts: UEFA Champions League 2023/24
Fall Targeting Guide 2024
Fast Facts: Indian Premier League 2024
The Indian Premier League (IPL) season has just finished with a storming win for Knight Riders. We review the competition’s impact on social media.
March Madness Across Screens: 2024 Recap
The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...
Growing Big Game Audiences in 2024
A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced fo...
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...
Scoring on the Madness of March
5 Surprising Audiences Watching the Big Game
ICC Cricket World Cup 2023: A wish of a billion hearts