#RIPGRPs: Evolving the Metrics That Move Us Forward
For that reason, Comscore provides a single source of truth in CTV content measurement, advertising measurement and targeting for brands, agencies, streaming platforms, and content owners. See how you can leverage Comscore solutions to connect with everything CTV.
Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and... Read more
Our first CTV podcast series has come to an end! In this final episode of our podcast, Comscore Talks CTV, we invite you to discover more about targeting CTV audiences in a cookie-free world. Read more
Going hyperlocal: How one advertiser used CTV to extend reach and drive sal...
Os dados por trás do consumo de CTV no Brasil
Flexible by Design: Building Standards That Fit a Multi-Currency World
If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
The Power of Cross-Platform Measurement in India
Shifting Budgets To Increase Delivery In Underexposed Markets
Driving Incremental Reach Through Targeted Advertisement Channels
Social waves: Measuring the True Reach of Digital Content
Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
Comscore Digital Data Helps Retailers Discover Their Incremental Reach agai...
Crafting Gamer Audiences with Comscore’s Plan Metrix
Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA...
Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different screens. Connected TV (CTV) has emerged as...
The strategic leap to unlock India’s total digital audience measurement
Comscore Digital Insights
Comscore Congressional District CTV Index
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Cross-platform Campaign Measurement
Comscore Campaign Ratings™ is the industry’s leading advertising measurement solution offering in-flight deduplicated reach and frequency audience insights across linear TV, Connected TV (CTV), desktop and mobile.
Read more
Privacy-forward Programmatic Targeting
Achieve precision CTV programmatic targeting based on behaviors such as YouTube CTV watchers, OTT SVOD watchers, premium sports paid subscribers, and streaming DVR paid subscribers.
Multi-Platform Video Measurement
Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.
Read More
Streaming Insights
Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
Connected Device Insights
Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home.