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California Consumer Data Privacy Act, AB-375

On Thursday, California passed the California Consumer Privacy Act, AB-375. This law does not go into effect until January 1, 2020, and will provide consumers with more transparency and control for th...

Reaching the Elusive OTT Consumer

In the midst of a continually fragmenting media landscape, advertisers need a holistic view of consumer behavior to better understand and reach target audiences. But some audiences – like OTT streamer...