More Insights

What’s Old is New Again: The Renaissance of Contextual Targeting

It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season

When Linear TV and Digital Collide: The Rise of the Virtual MVPD

Over-the-top (OTT) adoption is on the rise, increasing 17 percent year-over-year. With such astounding growth, it isn’t a surprise that the industry is buzzing about OTT and how it is impacting other...

Amazon Prime Day 2018: Key Takeaways from One of the Summer’s Biggest Retai...

Leveraging Digital Platforms to Drive Live Sports Tune-In

Google Names Comscore to Measurement Partner Program

As you may have seen announced at the Google Marketing Live Event, Google just unveiled its Measurement Partner Program, which is designed to make it easier for advertisers to source trusted, third-pa...

California Consumer Data Privacy Act, AB-375

Delivering Impact: Advancing this Year’s Upfronts

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Reaching the Elusive OTT Consumer

A Strong Start Expected for the 2018 Summer Box Office

National Geographic Ranked Top Social Brand in 2017 by Shareablee

Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households

From the Golden Globes to the Grammys, TimesUp campaign drives over 101 mil...

Comscore Workshop/Research Phishing Scam

Why Smart Speakers are Ready for Primetime this Holiday Season

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

5 Trends for Retailers to Watch Out for this Holiday Season