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Smartphone Usage Has Doubled in the Past Three Years

Bringing Context to This Week’s Methbot News

Comscore in Journal of Advertising Research on How Mobile Marketing Dynamic...

In the following article entitled “The Future of Retail is Mobile,” Comscore Co-Founder and CEO Gian Fulgoni is joined by Comscore VP of Marketing and Insights Andrew Lipsman in describing why mobile—...

Cyber Five Critical to Fighting Back from Slow Start to Holiday Season

Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...

Cyber Monday Becomes First Ever $1 Billion Shopping Day on Mobile

For the first time ever this holiday season, $1 billion was spent in a single day on mobile devices alone. Cyber Monday was the day to achieve this feat, as it turned out to once again be the biggest...

Billion-Dollar Shopping Days Become the New Norm

Busting 5 Holiday Shopping Myths That Come Up Every Year

Q3 2016 Digital Commerce Hits $84.3 Billion, as M-Commerce Accounts for 20%...

The Seasonality of Sports Explored Through Digital Audience Ratings

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Have We Reached ‘Peak App’?