Currency for How Media Actually Works Today
Comscore Statement on Pending Legal Proceedings with Nielsen
Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...
5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....
We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market. They’re the mos...
Top 10 Burning Issues in Digital: What’s the Common Thread?
How Important is the OTT Device Market if the ‘Future of TV is Apps’?
Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...
In the following article entitled “The Downside of Digital Word of Mouth and the Pursuit of Media Quality,” Comscore Co-Founder and CEO Gian Fulgoni is joined by Comscore SVP of Marketing and Insights...
What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters
Apparel Spending Shifting to Online Channels Faster than Total Retail Dolla...
Which global internet markets are the most ‘mobile first’?
In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
"Measuring Television in the Programmatic Age" – Comscore in the Journal of...
OTT Breaks Out of Its Netflix Shell
Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...
Record 2016 at North American Box Office Proves Continued Enthusiasm for Mo...
Mobile Matures as the Cross-Platform Era Emerges
Mobile Pushes 2016 Online Holiday Spending Above $80 Billion
U.S. Smartphone Penetration Surpassed 80 Percent in 2016