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5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market. They’re the mos...

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

In the following article entitled “The Downside of Digital Word of Mouth and the Pursuit of Media Quality,” Comscore Co-Founder and CEO Gian Fulgoni is joined by Comscore SVP of Marketing and Insights...