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The Data Personality Scale

At the opening of the INTERACT summit earlier this month I posed the question, "What is your Data Personality?” Does the thought of data make you giddy... with excitement, or nausea? Do you long for h...

Oracle Data Cloud Names Comscore to Premier Data Provider Program

As you may have seen, Oracle Data Cloud recently unveiled a new Premier Data Provider program, which is designed to make it easier for media buyers to identify and activate high-quality, relevant and...