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Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a m...

Social Media's Female Perspective

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When Kristen Roupenian’s short story “Cat Person” was published in The New Yorker in December '17, it became an immediate sensation. According to Kristen, three days later…

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