2024 State of Gaming Report
Queen Elizabeth’s IG Post Outpaced by Follow-Up Video
Can Audience Sentiment and Box Office Dollars Predict Oscar Wins?
Online Holiday Retail Shopping Moves Beyond the Big Two – But Cyber Monday...
This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as co...
Holiday 2018: Digital Commerce Trends to Watch for This Season
Introducing Our New Brand
To What Do I Owe This Success? – Optimizing TV Ad Campaigns to Drive Automo...
To better understand how advertising – and specifically, TV advertising – drives consumer behavior, Comscore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major a...
“It’s like Thunder, Lightning, Severe Weather is Frightening:” How Harsh We...
The 2018 Summer Box Office Sizzle: How the Summer Season Proved the Movie T...
What’s Old is New Again: The Renaissance of Contextual Targeting
It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season
When Linear TV and Digital Collide: The Rise of the Virtual MVPD
Amazon Prime Day 2018: Key Takeaways from One of the Summer’s Biggest Retai...
Leveraging Digital Platforms to Drive Live Sports Tune-In
Google Names Comscore to Measurement Partner Program
California Consumer Data Privacy Act, AB-375
Delivering Impact: Advancing this Year’s Upfronts
Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem
Reaching the Elusive OTT Consumer