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Online Holiday Retail Shopping Moves Beyond the Big Two – But Cyber Monday...

This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as co...

To What Do I Owe This Success? – Optimizing TV Ad Campaigns to Drive Automo...

To better understand how advertising – and specifically, TV advertising – drives consumer behavior, Comscore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major a...