#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
2025 Sports Fanatics Guide
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
Local Is Where Currency Begins
Football Sees Another Week of Success in Albany-Schenectady, NY
Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN
It has been a hectic few weeks for the Minnesota Vikings, thanks to a season-ending injury for star quarterback Kirk Cousins, and a 6-5 record that places them in second in their division.
Football Coverage Shines on Broadcast & Cable in Sacramento, CA
A Sports Filled Week in San Antonio, TX
Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore, MD
With another week of NFL football in the books, Baltimore, MD residents showed their NFL fandom across linear TV channels.
A Big Week for Sunday Night Football in Salt Lake City, UT
Football Coverage Shines in Charlotte, NC
All Eyes on NFL Football in Los Angeles, CA
NFL Football Drives Impressive Ratings in Kansas City, MO