#RIPGRPs: Evolving the Metrics That Move Us Forward
June releases “F1: The Movie” & “How To Train Your Dragon” also made their mark in July adding a combined $158M to the month’s bottom line.
The lesson is that If you build great movies, audiences will head to the multiplex and that's what happened in July with a blockbuster quint-fecta of “Jurassic World Rebirth,” “Superman.” “The Fantastic Four: First Steps,” “F1 The Movie” & “How To Train Your Dragon” serving up quintessential popcorn moviegoing experiences, and in this case with extra box office butter.
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To get to the $4B summer box office milestone will take some heavy lifting but strong holdovers and host of August newcomers will do their best to get us across the finish line over Labor Day weekend.
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