Consumers set up a blockbuster holiday season at the Box Office
Nearly 1 in 4 San Antonio, TX homes tuned in to watch Sunday afternoon’s game, earning the KABB (FOX) broadcast the number one position in this week’s broadcast series ranking. KSAT (ABC) however was able to take the crown in this weeks broadcast network ranking, thanks to an average live household rating of 4.3 throughout the week.
On cable networks, we finally saw a break from the football mania. Wednesday’s NBA Basketball on ESPN earned the title of top series of the week thanks to a live household rating of 9.1, or nearly 1 in 10 households tuning in. In this week’s cable network ranking, FOX News Channel earned the number one spot thanks to an average live household rating of 1.4 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Series Detail
Series Performance
Rank
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
NFL on FOX Single
KABB (FOX)
U
24.0
179.8K
2
CBS NFL National
KENS (CBS)
20.1
150.4K
3
FOX NFL Sunday Pregame
17.7
132.8K
4
CBS NFL National Post-Gun
17.2
129.1K
5
NFL on FOX Post Gun
16.1
120.6K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Antonio, TX Market, Week of Oct. 23-29, 2023, US.
Network:
NBA Basketball
ESPN
W
9.1
68.3K
TBS (Turner Broadcasting Station)
T
5.3
39.7K
FOXSP1 (FOX Sports 1)
M
3.6
26.7K
College Football
S
3.5
26.0K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Antonio, TX Market, Week of Oct. 23-29, 2023, US.
Network Detail
Network Performance
KSAT (ABC)
4.3
32.6K
3.2
23.9K
2.8
21.3K
WOAI (NBC)
2.2
16.1K
KWEX (Univision)
1.0
7.8K
FNC (FOX News Channel)
1.4
10.6K
0.8
5.7K
CNN
0.7
4.9K
S1SA (Spectrum News - San Antonio
0.6
4.3K
MSNBC
0.5
3.8K
Demographics:
Interests & Habits:
Age: 55+
Gold Enthusiast
Household: Owns Home
PGA Golf Fan
Education: High School Graduate
Enjoys Hunting
Source: Comscore TV, Preliminary Data, Oct. 23-29, 2023, US.
Total Actions (FB, X, IG)
# of Posts
WOAI - News 4 San Antonio
196.6K
763
KSAT 12 & KSAT.com
113.6K
856
KENS 5 & Kens5.com
107.8K
823
KABB FOX 29 News, San Antonio
19.6K
523
Univision San Antonio
14.7K
355
Source: Comscore Social, PowerRankings, Oct. 23-29, 2023, US.*Disclaimer: Data Pulled 11/7/2023; All preliminary data should be used for directional purposes only
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