Consumers set up a blockbuster holiday season at the Box Office
Charlotte, NC residents couldn’t get enough NFL and college football this week. Across both broadcast and cable, both top 5 series rankings were comprised completely of football coverage.
NBC Sunday Night Football on WCNC (NBC) earned the number one position in our broadcast series ranking, earning a live household rating of 20.5. In this weeks broadcast network ranking though, it was WSOC (ABC) that earned the top position thanks to an average live household rating of 3.7. WBTV (CBS) earned a close second position in the network ranking with the network earning an average live household rating of 3.6.
On cable, Monday Night Football on ESPN earned the top spot in the cable series ranking thanks to a live household rating of 4.2. However, when it came to this week’s top cable networks, it was FOX News Channel that took the number one position, earning an average live household rating of 1.4 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Series Detail
Series Performance
Rank
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
NBC SUNDAY NIGHT FOOTBALL
WCNC (NBC)
U
20.5
216.7K
2
WBTV (CBS)
18.1
191.9K
3
18.0
190.4K
4
NFL on FOX Single
WJZY (FOX)
17.4
184.2K
5
SUNDAY NIGHT NFL PRE-KICK
183.8K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Charlotte, NC Market, Week of Oct. 2-8, 2023, US.
Network:
Monday Night Football
ESPN
M
4.2
44.2K
3.5
37.4K
S
3.4
35.7K
College Football
3.1
32.9K
NFL GameDay Final
NFLNET (NFL Network)
3.0
31.3K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Charlotte, NC Market, Week of Oct. 2-8, 2023, US.
Network Detail
Network Performance
WSOC (ABC)
3.7
38.7K
3.6
38.1K
2.6
28.0K
1.0
10.9K
WAXN (Independent (Broadcast))
0.6
6.3K
FNC (FOX News Channel)
1.4
15.1K
0.9
9.1K
S1LA (Spectrum News 1 - Charlotte)
6.8K
MSNBC
6.2K
CNN
6.0K
Demographics:
Interests & Habits:
Age: 55+
Recreational Fishing
Residence: Owns Home
College Basketball Fan
Education: High School Graduate
Golf Enthusiast
Source: Comscore TV, Preliminary Data, Oct. 2-8, 2023, US.
Total Actions (FB, X, IG)
# of Posts
WBTV News
117.0K
528
WSOC-TV
54.6K
438
NBC Charlotte
27.8K
534
Source: Comscore Social, PowerRankings, Oct. 2-8, 2023, US.*Disclaimer: Data Pulled 10/16/2023; All preliminary data should be used for directional purposes only
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