Consumers set up a blockbuster holiday season at the Box Office
In yet another week of exciting NFL football coverage, Sacramento, CA residents made sure to catch all of this week’s biggest games. Sunday’s “NFL on FOX National” on KTXL (FOX) took the top spot in this week’s broadcast series ranking thanks to a live household rating of 17.7. However, in the broadcast network ranking it was KCRA (NBC) that took the number one position as the network earned an average live household rating of 3.2 throughout the week.
On cable, Monday Night Football on ESPN earned the top position in this week’s series ranking thanks to a live household rating of 4.8. Much like the broadcast category though, the number one series was not enough to secure the network the top spot in the network ranking. FNC (FOX News Channel) instead earned that title this week, drawing an average live household rating of 1.0.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Series Detail
Series Performance
Rank
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
NFL on FOX National
KTXL (FOX)
U
17.7
205.5K
2
NBC SUNDAY NIGHT FOOTBALL
KCRA (NBC)
205.2K
3
16.9
196.8K
4
NFL on FOX Post Gun
15.6
181.0K
5
NFL on FOX Fill
14.4
167.5K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Sacramento, CA Market, Week of Oct. 30 – Nov. 5, 2023, US.
Network:
Monday Night Football
ESPN
M
4.8
56.1K
NFLNET (National Football League Network)
4.3
50.5K
NFLNET
4.0
46.8K
Monday Night Postgame
3.2
36.8K
Monday Night Kickoff
2.9
33.6K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Sacramento, CA Market, Week of Oct. 30 – Nov. 5, 2023, US.
Network Detail
Network Performance
37.6K
KOVR (CBS)
2.0
23.3K
1.8
20.9K
KXTV (ABC)
1.6
18.6K
KMAX (Independent (Broadcast))
0.6
7.3K
FNC (FOX News Channel)
1.0
11.5K
CNN
6.9K
MSNBC
6.8K
HGTV (HGTV: Home & Garden Television)
0.4
4.9K
Demographics:
Interests & Habits:
Age: 65+
Golf Enthusiast
Household: No Children Present
Verizon, AT&T or T-Mobile Customer
Education: High School Graduate
Plays Fantasy Sports
Source: Comscore TV, Preliminary Data, Oct. 30 – Nov. 5, 2023, US.
Total Actions (FB, X, IG)
# of Posts
KCRA 3
93.8K
822
KOVR - CBS13 CBS Sacramento
31.0K
574
KXTV - ABC10
22.9K
451
KMAX - Good Day Sacramento
8.9K
49
KTXL - FOX40
5.2K
242
Source: Comscore Social, PowerRankings, Oct. 30 – Nov. 5, 2023, US.*Disclaimer: Data Pulled 11/13/2023; All preliminary data should be used for directional purposes only
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