Consumers set up a blockbuster holiday season at the Box Office
In this video interview with Beet TV's Robert Andrews, Comscore CEO Bill Livek talks about the launch of Comscore Everywhere, and the company's vision for "a true single-source unified cross-platform measurement solution."
Check out the interview on Advertising Transformation: What’s Next for Converged TV + Video, a Beet.TV Leadership Series presented by Mediaocean.
Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV,...
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