Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
A Shifting Homeowners Insurance Market
A Business Finance Revolution
The competition among business-focused FinTechs has been fierce for the past several years, driven by the FinTech boom in this category around the late 2010s.
The Rise of Resale
Demand for CDs Soars
Buy Now Pay Later (BNPL) Booms as Debt Costs Soar
Top third-party ‘Buy Now Pay Later’ solutions like Affirm, Afterpay and Klarna, experienced tremendous growth in their US user base during the pandemic and have seen continued this trend continue as i...
Navigating the Future of Publishing
Comscore at Digiday Publishing Summit
Comscore Campaign Ratings Local
Top Trends to Keep an Eye on in 2024