Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Comscore Campaign Ratings Local
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and transforming how we engage with media.
Top 23 Insights of 2023
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Unlock the Power of Co-Viewing on Roku
Measuring Cross-Screen viewership at the persons-level is crucial in today’s fragmented video viewing environment.
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...
OTT & CTV Quick Guide: Key insights every advertiser should know on the imp...
Audience X Science 2023
As worlds collide: impact and effectiveness in advertising to Gen Z