Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
Future Finders: The Future of Media Measurement with Bill Livek
In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...
One of the most notable COVID-19 related changes that we witnessed in 2020 was that of families spending more time at home. In March 2020, as COVID-19 cases spiked around the country, schools and offi...
The Future of CTV Advertising Panel
Global Digital Future in Focus 2018
The 2017 U.S. Mobile App Report
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits t...
What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters
Mobile's Hierarchy of Needs Webinar
Comscore Expanding Total Home Cross Screen Measurement
Infographic: Understanding ‘mobile first’ consumer behaviours