2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Comscore Data Divas panel at CES in the C-Space with Ann Bee, Google; Sheila Marmon, Mirror Digital; Kelly McMahon, LG Ad Solutions; Noelle Huynh, Warner Brothers Discovery; Andrea Zapata, T-Mobile Ad...
Comscore TV Personification
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Scor...
2024 State of Gen Z and the Future of Advertising
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...
Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...