Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
The ‘Beckham’ series effect on social media
Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...
Our Commitment to Responsible Media
We believe the time is now to rebuild trust and move the industry forward. Comscore’s Halo Initiative is our commitment to support responsible media and work with partners like Ad Fontes Media to clos...
OTT & CTV Quick Guide: Key insights every advertiser should know on the imp...
"The Last of Us" Clicks With Digital Audiences
Relive the highlights of INTERACT 2022
Comscore's INTERACT Summit shines a light on what drives us in social and digital as marketers, creators – and people. Or 5th summit tackled a range of issues from how to approach leadership to brands...
OOH Drives Online Activation at 5x-6x Above the Expected Rate Description
Smart TVs: Streaming’s Ultimate Catalyst
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?
CTV - A Modern Reintroduction