- February 17, 2022

The State of Social Media

As marketers and business leaders continue to embrace social media and use it to drive growth, it is crucial to understand the overall landscape and what matters most to the changing consumer.

Download Report

Social media data not only helps to inform and build that strategy, but also sheds insight into consumer behavior both online and offline.

Insights included in this report

  • Overall shifts and trends in social media content
  • Which industries drove the most growth
  • The top 100 brands on social media
  • The top branded content advertisers and publishers
  • The top brands in several key industries
  • Top content of the year and what made it successful

Ready to learn more?

Explore our suite of social media products or request a demo to gain a true view of audiences, inform cross-platform planning, and evaluate campaign effectiveness.

State of Social Media

Total Digital

Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.

Request a demo