#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
2024 Presidential Debate: Cross-Screen Performance
Fast Facts: ‘Demure’, the keyword taking social media by storm
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
The long-anticipated Paris 2024 Olympic Games are kicking off today, and you may be setting your phone reminders for the Opening Ceremony at 1:30 p.m. ET—that’s 7:30 p.m. Paris time! Whether or not yo...
Social Media Shines as Mobile Rises for Accommodation Content
Shopping Features in Social Apps Driving the Evolution of Digital Commerce
Driving Brand Marketing ROI Across All Screens and Formats
This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance o...
March Madness Across Screens: 2024 Recap
The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...
Growing Big Game Audiences in 2024
Fast Facts: Chinese New Year 2024 on social media