Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Unlocking the Advertising Power of YouTube
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
As this season’s NFL audiences have shown, they continue to fragment across screens.
2023 State of Streaming
What are the most visited social media platforms among Gen Z?
Coachella 2023: Lineup stars, partner brands, influencers and fashion vibes...
Festival season kicked off as revelers from around the globe flocked to the small town of Indio, California for The Coachella Valley Music and Arts Festival 2023.
The World Reacts to the Death of Queen Elizabeth II
How Comscore and YouTube Unlock the Power of CTV
The Best (and Worst) Times for Sports Brands to Post on Social Media
Entertainment in 2022: The behavioural trends in Canada that are shaping th...