Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
How to rewrite your social playbook for monetization
The State of Social Media
20 of the Top Trending Celebrities on Social Media in 2021
We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications,...
Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic
Influencer Marketing in the "New Normal"
Coronavirus and Messaging on Social
The outbreak of COVID-19 changed everyday life for people around the world. These large scale changes impacted social media as well, and the space is not the same as it was before the virus.
The 2017 U.S. Mobile App Report
Four out of five millennials use Snapchat
Expectations from Snapchat
The 2016 U.S. Mobile App Report