- October 12, 2015

The Rise of the Multi-Platform Viewer

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Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers actually consume more content throughout the day across multiple devices.

This brief presentation reveals the following about Multi-Platform Viewers:

  • On average, Multi-Platform viewers extend reach by 30% on cable networks
  • Multi-Platform viewers drive more than 2x the average consumption across cable networks
  • Multi-Platform viewers spend significantly more time engaging with content than single platform viewers