Currency for How Media Actually Works Today
The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement... Read more
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Consumers set up a blockbuster holiday season at the Box Office
The State of the Global Summer Box Office
Top 23 Insights of 2023
As we wrap up 2023, Comscore's media and market research experts shared key highlights from the year on reaching audiences across all screens, along with some predictions and recommendations.
Concert Movies Sing at The Box Office!
Thanksgiving Leftovers Are a Treat at the Box
Live from Miami at Showeast!
This week Paul and Mike are live in front of the Showeast convention as they review the box office year to date.
A Very Swift Episode
The Box Office Continues to Ebb and Flow
The Nun II, a Horror Habit, All Lead to a Swift Response
National Cinema Day and the $4 Billion Summer