More Insights

The Journal of Advertising Research 50th Anniversary Edition

Q and A Search: Who, What, Where, When, Why and How

Oscar Efforts Successfully Court Younger Demographics Online

In yet another effort to court a younger demographic, Oscar producers picked 29-year-old Anne Hathaway and 33-year-old James Franco to host the famed awards show this year. It was an unusual choice no...

What’s My Comp Index?

Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines f...

Comscore Introduces Digital Analytix: Overcoming Pain Points with Digital D...

Today, Comscore introduced a next generation web analytics product to the market called Digital Analytix. We’re excited about it for a lot of reasons, but mostly because it solves a number of ongoing...

A Retrospective View of 50 Years of Advertising Research

Weather Forecast? Don’t know, check Google...

As U.S. Consumers’ Economic Sentiment Improves Slightly, Inflation Rears it...

Top 10 Mobile Trends of 2010: Highlights from Comscore’s Mobile Year in Rev...

Mind the GRP

Comscore in Support of Web Analytics Association Code of Ethics

Small Business Economic Recovery Begins But Remains Sluggish

iPhone 4 Pre-Orders Flood VerizonWireless.com

The Top 10 Digital Media Trends of 2010

Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One o...

Top 10 Comscore Blog Posts of 2010

Ham Wars: How Search Impacts Your Dinner Table