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As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising

In today's digital world, it is clear now more than ever before that pricing power is rapidly shifting to the consumer. The digital medium has brought transparency to prices and made it easy for anyon...

10 Things You Might Not Have Known about Digital Traffic Worldwide

To meet the demand for more measurement combining all sources of digital traffic, Comscore recently announced the release of Device Essentials™, an exciting new solution providing insight into digital...