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The Optimization of Digital Creative

The advertising industry is evolving at an unprecedented pace. One can imagine how the titans of 1960s Madison Avenue would marvel at the complexity, agility and creative potential of today's advertis...

Universal Search: Not All Blends are Created Equal

Universal search - or blended search - has been an integrated part of the search experience since 2007. Heralded at the time as a revolution for searchers and marketers alike, the ensuing popularity h...