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Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test...

The Rise of Digital Omnivores

Leveraging Advertising Expenditures in a Challenging Economic Environment

Multiple large scale studies of past recessions indicate that brands that continued to invest in marketing efforts during recessionary times not only maintained market share during the recession, but...

More than Snow Fell: How an Early Winter Storm Brought Down Internet Traffi...

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

The Interconnection of Facebook Fan Pages

As sociable beings in an interconnected world, our social networks have intuitive importance in our everyday lives. These networks influence the movies we watch, the music we buy, the parties we atten...

Advertising Strategies for Targeting U.S. Hispanics

The NFL & Fantasy Football: A Match Made in Search Heaven

Comscore Social Essentials Shows that “Craftsman Experience” Doubles Social...

Spotify Makes a Splash among U.S. Early Adopters

Comscore Introduces Ad Metrix Social™ for Visibility into the Social Side o...

Planning for the Future of Media Planning?

Apple Quotes Comscore MobiLens Live Onstage at 'Let’s Talk iPhone' Event

Let’s Talk iPhone

Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

Is Linkedin Becoming an Essential Resource for Job Seekers?

“You’ve Got to See It!”: What Social Media Marketers Can Learn from Broadwa...

Advertising Engagement: Giving Creative Credit Where Credit is Due