#RIPGRPs: Evolving the Metrics That Move Us Forward
As U.S. Consumers’ Economic Sentiment Improves Slightly, Inflation Rears it...
Top 10 Mobile Trends of 2010: Highlights from Comscore’s Mobile Year in Rev...
Mind the GRP
Far from being dead, GRPs look alive these days. At least for those advertisers and agencies dealing with large brand focused advertising budgets. Yes, they´re not the only answer, but they´re instrum...
Comscore in Support of Web Analytics Association Code of Ethics
Small Business Economic Recovery Begins But Remains Sluggish
iPhone 4 Pre-Orders Flood VerizonWireless.com
On January 11, Verizon made the official announcement that it would finally offer the iPhone, and the consumer interest was immediate. The number of unique visitors to verizonwireless.com jumped 28% f...
The Top 10 Digital Media Trends of 2010
Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One o...
Top 10 Comscore Blog Posts of 2010
Ham Wars: How Search Impacts Your Dinner Table
How the Verizon iPhone Announcement Could Influence the Mobile Market
Has the Internet Moved Pricing Power to the Consumer?
A Metrics Miracle
Free Shipping Gains in Importance in 2010 Holiday Season
Debunking Five Myths about Holiday E-commerce
Who Will Rid Us of this Meddlesome Click?
Cyber Monday 2010: First Billion Dollar Day in History
The Surging Popularity of Group Buying Sites