Currency for How Media Actually Works Today
'The Power of Like 2' Offers New Insights into How Social Marketing Deliver...
Instagram for Video: Searching for the Next Big Thing
It’s Time to Change the Discussion on Measuring Facebook Effectiveness
Comscore is preparing to publish new findings about the effectiveness of paid and earned media exposure on Facebook next week at the ARF Audience Measurement 7.0 conference in New York, along with our...
Facebook: Around the World in 800 Days
Social Media Delivers Valuable Exposure for Presidential Campaigns
Despite its Declining Importance for Many Display Campaigns, the Click Rema...
Over the years, Comscore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advert...
Comscore Introduces Mobile Metrix 2.0: The Next Generation of Mobile Behavi...
Digital Advertising Develops Presidential Candidate Brands and Engages Vote...
Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
Comscore Plants 3 Millionth Tree as Part of “Trees for Knowledge” Program
Panel Participation Yields Digital Insights
So What if Only 1% of Facebook Fans 'Engage'?
Optimizing News for Searchers, Search Engines & News Publishers
Comscore Supports Consumer Privacy Bill of Rights
How to Optimize Search Marketing on Tablets vs. Smartphones
Putting the Mobile Future in Focus – 5 Stories that Will Shape the Mobile a...
The Advent of the Computer
Putting the Digital Future in Focus – 5 Stories that Will Shape the U.S. Di...