Consumers set up a blockbuster holiday season at the Box Office
An Embarrassment of Riches
How the Availability of Information Impacts Marketing Spending
Young Adults and Newspapers
I found it ironic last week when I read the headline in Monday’s New York Times, “Young Adults are Giving Newspapers Scant Notice,” because there I was, a young adult, reading this newspaper article....
Beckham in the States: From the Cosmos to the Galaxy
Spotted on Second Life...
Demonstrate the ROI of Search Marketing
As we head toward Searchnomics 2007 on June 27, I’d like to share with you some more thoughts on the future of search marketing.
Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...
Comscore's Cookie Deletion White Paper Now Available
Thoughts on Wal-Mart and ISP Data
From “Goat” to “Hero”: The Saga of the IAB Summit
Younger Consumers Receptive to Advertising on User-Generated Content Sites
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults
Firefox vs. Internet Explorer: Part 2
Comscore Responds to IAB Open Letter
Comscore Cookie Deletion Study and its Implications for Internet Audience M...
Cookie Deletion Rates and the Impact on Unique Visitor Counts
Firefox vs. Internet Explorer
Social Media Best Practices in the Chaos of Covid-19