#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
College Sports Spark Media Madness
Revving Up Your Social Revenue
Recruiting with a Marketing Mindset
Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM, shares the lessons she's learned from working at the largest HR professional organization in the world.
Embracing Change in the Workplace
Leading with a Unified Personal Experience for the Consumer
Creating Meaningful Experiences for Diverse Audiences
Kellie Specter works for The WNET Group and its three affiliates, THIRTEEN, WLIW21, and NJ PBS, in the areas of corporate communications, branding, digital marketing, and audience and market research...
Becoming a Leading Liquor Brand on Social Media
Building and Maintaining Culture
Leading Marketing at Harvard Business School
Let's Set the Vision