Leading with a Unified Personal Experience for the Consumer

Featuring: Nikhil Behl, CMO of FICO

FICO's CMO, Nikhil Behl, believes evolved marketing focuses on humanizing the interactions that lead to exceptional customer experiences.

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nikhil shares his insights on curating a customer experience in banking that is consistent, intuitive, and an end-to-end experience.

More from this Podcast series

#37 Recruiting with a Marketing Mindset
#36 Embracing Change in the Workplace
#35 Leading with a Unified Personal Experience for the Consumer
#34 Brand Thinking Meets Analytics Driven Growth
#33 Creating Meaningful Experiences for Diverse Audiences
#32 Inspiring Wellness through a Hybrid Experience
#31 Becoming a Leading Liquor Brand on Social Media
#30 Building and Maintaining Culture
#29 Leading Marketing at Harvard Business School
#28 Innovating in the Virtual World
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