Building and Maintaining Culture

Featuring: Dana Marineau, CMO at Rakuten Rewards

Dana Marineau, the CMO at Rakuten, shares the value of building a healthy team culture amongst the challenges of a virtual workplace to ultimately produce creative storytelling that engages audiences.

In this episode with Comscore’s CMO and EVP of Digital and Founder of Shareablee, Tania Yuki, Dana says the role of the CMO today requires strengths in both brand management and performance growth.

More from this Podcast series

#37 Recruiting with a Marketing Mindset
#36 Embracing Change in the Workplace
#35 Leading with a Unified Personal Experience for the Consumer
#34 Brand Thinking Meets Analytics Driven Growth
#33 Creating Meaningful Experiences for Diverse Audiences
#32 Inspiring Wellness through a Hybrid Experience
#31 Becoming a Leading Liquor Brand on Social Media
#30 Building and Maintaining Culture
#29 Leading Marketing at Harvard Business School
#28 Innovating in the Virtual World
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