More Insights

Reach, Frequency and Beyond. Insights from Comscore and YouTube.

Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore, MD

Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...

Social platforms have the ability to move an audience through the holistic purchase funnel – from awareness all the way through conversion and beyond.

A Big Week for Sunday Night Football in Salt Lake City, UT

Live from Miami at Showeast!

Top 3 Holiday Shopping Predictions for 2023

The holiday season is just around the corner, and if you're not prepared, your advertising efforts could get lost in the shuffle of this hyper-competitive shopping period.

Unlock the Power of Co-Viewing on Roku

Political TV Ad Exposure Targeting

Football Coverage Shines in Charlotte, NC

Is there Representativeness in Measurement? Why the Move to Cross-Platform...

Next-Gen Measurement: AI, Automation and Big Data

A Very Swift Episode

All Eyes on NFL Football in Los Angeles, CA

Comscore and AWS announce access to census-level analytics in new data deli...

Comscore In Conversation with the Green Bay Packers

A global look at digital consumer benchmarks

NFL Football Drives Impressive Ratings in Kansas City, MO

Un-Identifying the Future of Advertising