- March 4, 2015

France Digital Market Overview, Q1 2015

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This French specific report provides a quarterly overview and analysis of the digital audience in France. It utilises data from the Comscore MMX™ Multi-Platform and Video Metrix solutions.

Etat des lieux de l’audience digitale

Q1 2015 key highlights :

  • 52% of the digital media population in France access the internet from both desktop and mobile devices.
  • The Retail category saw a 7% growth on its online audience during September and December 2014.
  • Men between 25-34 are the most engaged segment with online video content, watching more than 430 videos on average per month.

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Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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