- August 13, 2013

State of the U.S. Online Retail Economy Q2 2013

Speaker: Comscore Chairman & Co-Founder Gian Fulgoni and Comscore Vice President of Marketing & Insights Andrew Lipsman

The channel shift to e-Commerce continues unabated. Retail e-Commerce grew by 16% in Q2 2013, marking the 15th consecutive quarter of positive year-over-year growth. In this presentation, Comscore Chairman & Co-Founder Gian Fulgoni and Comscore Vice President of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that are impacting the market.

Topics in the webinar include:

  • A Review of Macroeconomic Trends
  • Consumer Perceptions of the Economy
  • Buyer Metrics & Product Category Overview
  • Consumer’s Path to Purchase: Targeting Your Consumers With the Right Tools
  • Amazon Prime & Retailer Rewards Programs
  • E-Commerce Shipping Options & Preferences
  • Mobile and Multi-Platform Commerce

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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