2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Fast Facts: ‘Demure’, the keyword taking social media by storm
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progress
2024 State of Gen Z and the Future of Advertising
Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence
A Shifting Homeowners Insurance Market
Credit Card Prequalification Gives Control to the Consumers
Consumer Demand for Rich Rewards Rises
The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided...
Buy Now Pay Later (BNPL) Booms as Debt Costs Soar
A Travel Portal Renaissance
Shopping Features in Social Apps Driving the Evolution of Digital Commerce
Over the past decade, mobile has significantly transformed the digital commerce landscape and now accounts for nearly one-third of online retail spend. Retailers continue to optimize the mobile shoppi...
Consumer Trends to Know from ARF Shopper 2024
Comscore's 2024 State of Digital Commerce Report
Closed Loop Cross-Platform Audience Reach with Comscore
Top 3 Holiday Shopping Predictions for 2023