- March 20, 2013

2013 Mobile Future in Focus

Smartphones have hit the mainstream in the U.S., with 54 percent of the mobile audience using smartphones. In this presentation, Comscore Senior Vice President of Mobile Mark Donovan will share key insights from our 2013 Mobile Future in Focus whitepaper, covering U.S. and international mobile market dynamics and what they mean for the coming year.

Some of the key insights shared in the presentation include:

  • Mobile channels now account for one out of every three digital media consumption minutes.
  • E-commerce, aided by mobile, is growing at 4x the rate of traditional retail and now accounts for one out of every ten retail dollars.
  • Smartphones and tablets show different media usage patterns - text messaging was the top activity for the smartphone audience while search was the top activity for the tablet audience.
  • Smartphones reach the mobile majority across the EU5 and Canada, with Spain leading at a 66% adoption.