Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
As Smart Speakers Evolve, So Do Consumers
How To Solve Identity & Safeguard Privacy
Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrew...
Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
Roku Leads OTT Streaming Devices in Household Market Share
Although desktop computers, smartphones and tablets drive the majority of consumers’ online activity, there are many other devices in the home that allow users to access the internet. Gaming consoles,...
Home Sweet Digital Home
iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base
7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet
Teens & Older Demos Driving Gains in U.S. Smartphone Penetration