Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
How To Solve Identity & Safeguard Privacy
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in Comscore’s recently released 2017...
Home Sweet Digital Home
iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base
Mobile commerce growth 'on fire'
Mobile commerce growth 'on fire': new Comscore data reveals mobile accounted for 60% of all online shopping in the fourth-quarter.
Top 25 Mobile Apps Dominated By The Largest Digital Media Brands
iOS App Users Skew Younger than Android Counterparts
The U.S. Mobile App Report
iPhone Users Earn Higher Income, Engage More on Apps than Android Users