Telling the Story of The Humble Potato with John Toaspern

Featuring: John Toaspern, Former CMO, Potatoes USA

Even the simple potato has a story that must be told to ensure that consumers have the latest information about ways-to-eat and nutrition all along the supply chain from food service through to retail.

Former CMO at Potatoes USA, John Toaspern, shares his lessons learned in B2B marketing, his approach to social media channels, influencers and more in this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore.

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#37 Recruiting with a Marketing Mindset
#36 Embracing Change in the Workplace
#35 Leading with a Unified Personal Experience for the Consumer
#34 Brand Thinking Meets Analytics Driven Growth
#33 Creating Meaningful Experiences for Diverse Audiences
#32 Inspiring Wellness through a Hybrid Experience
#31 Becoming a Leading Liquor Brand on Social Media
#30 Building and Maintaining Culture
#29 Leading Marketing at Harvard Business School
#28 Innovating in the Virtual World
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