Brand Thinking Meets Analytics Driven Growth

Featuring: Nick Fairbairn, CMO of Gabi and VP/GM D2C Insurance & Auto at Experian Consumer Services

Nick Fairbairn shares the value of using customer reviews as social proof in his role as Gabi CMO in this latest episode of Comscore’s CMO Pulse.

In a Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nick discusses the importance of a mobile-optimized website in his strategy and being open with customers about using innovative marketing strategies to stand out in a congested market.

More from this Podcast series

#37 Recruiting with a Marketing Mindset
#36 Embracing Change in the Workplace
#35 Leading with a Unified Personal Experience for the Consumer
#34 Brand Thinking Meets Analytics Driven Growth
#33 Creating Meaningful Experiences for Diverse Audiences
#32 Inspiring Wellness through a Hybrid Experience
#31 Becoming a Leading Liquor Brand on Social Media
#30 Building and Maintaining Culture
#29 Leading Marketing at Harvard Business School
#28 Innovating in the Virtual World
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